Last week, I attended a conference called “Blogworld & New Social Media Expo.” The photo on the left features the opening keynote speaker Scott Stratten, author of the book “UnMarketing.” Touted by its sponsors as ”the world’s largest Social Media business conference,” the event was held at the Mandalay hotel in Las Vegas from October 14-16th. Here are a few bullet points about the conference, which featured over 300 speakers:
• Social Media is a megatrend that is forever changing the way we do business. There were over 50 sponsors of the event, and three of the major ones were PepsiCo, Ford Motor Co., and the US Army. General Petraeus delivered an introductory keynote address to the attendees.
• The millennial generation (those born after 1980) get social media—the rest of us will learn about it from them. The social media phenomenon is the brainchild of Mark Zuckerberg (b. 1984), the co-founder of Facebook. This platform dwarfs all others in terms of social media use.
• Businesses that will grow, thrive and succeed must learn how to leverage this new technology. I spoke with several millennials who recounted the learning curve that they went through in order to establish their firm’s web presence.
Blogworld 2010 was an outstanding conference, and I learned a lot about the current state of the blogosphere as well as about various social media trends. I will be sharing some of my observations with you in upcoming posts.
Does your firm have a social media marketing strategy? If so, how well is it working for you in terms of connecting with your customer base?